Seymour Consulting

About Us

Together, we turn ambitions into results. 

Overview

Seymour is a Shanghai-based boutique consultancy.

Established in 2019 in Shanghai, Seymour is a boutique consulting firm specialized in helping international brands grow their businesses in China. Over the years, we have assisted hundreds of companies in achieving meaningful results. 

At Seymour, we believe successful expansion in China requires more than strategy alone—it requires local understanding, reliable execution, and long-term support. Together, we bring your China vision to life.

Our Story

Why choose us as your China partner?

Because we combine real market know-how with practical execution experience in China. We provide high-value services at reasonable cost, especially for small and medium-sized businesses. Most importantly, we listen carefully to our clients and focus on delivering solutions that truly match their business goals, expectations and and long-term development plans in the Chinese market.

Our People

Meet the management team

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Yijing Shen

Founder

Yijing has over 10 years of experience in market intelligence, competitor intelligence, consumer insights and strategic planning obtained in China and Europe.

She has helped a large number of enterprises and organizations understand and set up in the Chinese market.

Yijing graduated from Vrije Universiteit Amsterdam with a Masters’ degree in Business Administration. She speaks Mandarin, English and French.

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David Yin

Partner

David has over 15 years

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Michael Adick

Partner

Michael has over 15 years experiences in helping

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Natalie Zhang

Director

Natalie has over 15 years expeiences

Career

Life at Seymour

This is what makes us a preferable place to work in.

We embrace a culture that encourages collaboration, fresh perspectives, and adaptability in a fast-changing market.

Our structure is built around serving clients. We maintain a flat organization and operate with flexibility and a strong service-oriented mindset.

We believe talented people are our greatest asset. We value individuals from diverse backgrounds and provide opportunities for continuous growth and development.. 

We encourage everyone to make a meaningful impact both within Seymour and for our clients. Even interns are encouraged to lead small projects, present to clients, and take on meaningful responsibilities. 

We do not limit ourselves to China alone — we embrace perspectives and insights from around the world. Our approach balances Eastern pragmatism and Western openness.